Showing posts from May, 2018

Are you replaceable?

Around 2013-14, Taxi4Sure was a major competitor of Ola. If I remember correctly, it was also comparatively cheaper. Their phone number was also pretty easy to remember. Infact when you called them, you were greeted by their peppy jingle which was basically their phone number turned into a song - Sixty Sixty Ten Ten (60601010). That jingle is the reason why I still remember their phone number.

Since apps and smartphones weren't as heavily used as they are today, there was an entire process to book a cab. You had to call up 60601010 and their call center would book a cab for you. The best feature was that you could book a cab for a future time, lets say 9 PM tonight. There was also a way to get a cab urgently although it wasn't as efficient as the apps make it today. Now once you had booked for 9 PM, you would receive a text message around 8:30 PM with the driver and cab details.

In early 2015, Taxi4Sure was acquired by Ola. With the arrival of Uber, booking a cab through an App …